Head Office
Radio Flyer
6515 W Grand Avenue
Chicago, IL 60707
Customer Service
Phone: 1 800 621 7613 (support)
Phone: +1 773 797 9125 (support)
Email: custserv@radioflyer.com (support)
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About Radio Flyer
Radio Flyer is an American toy company, popular for its famed red toy wagon. The company also produces scooters, bicycles, tricycles, horses and ride-ons. Radio Flyer was founded by Antonio Pasin, in 1917. The journey for the company started when Pasin started building toy wagons and sold them mostly to local shops. The business picked up, and customers started making special requests for the wooden toy wagons. Original wooden wagons were named ‘Liberty Coasters’, and the demand for these started outpacing the production. Pasin incorporated mass production techniques, which were already existing in the auto industry. Pasin rolled out metal wagons made from stamped steel in 1927. The company was then known as Radio steel, which was later changed to Radio Flyer. Antonio’s grandson took over as CEO in 1997. Today the company has a wide portfolio for children entertainment, and the company figured in the top spot of Fortune’s ‘top 25 businesses for which to work’, in 2015. Radio Flyer generates an estimated revenue of US$ 26.1 million and has carved a niche in the toy market.
Radio Flyer dominated the market for some of the following products. There is the Radio Flyer Tricycle with the bright red color and the graphics, which is known as the little red wagon. The Inchworm, a wheeled ride-on toy which propelled with the rider’s bouncing motion. The Radio Flyer Ziggle, with four caster wheels propelling forward by the twisting and wiggling of the riders’ body. Then the latest hit, Tesla Model S, the first and only kids power ride-on with the latest Lithium-Ion Technology. Radio Flyer’s Tesla S has got lithium Ion Batteries which are engineered for optimum performance, with minimum impact on the environment. The car goes at a speed of 6 mph and can be customized and personalized. The company has been engaging its customers, starting from the old standbys like its Inchworm, to the folding wagons and luxury car models. All-in-all, Radio Flyer presented and proved itself as a reflection of a true Chicago institution. Even the headquarter of the company boasts the best in class toy testing room, a prototype shop, and a mini museum, to give tribute to some of its grand hits.
Shopping can be conveniently done on the official Radio Flyer website. Designed with a simple, yet attractive user interface, the website lists all the toys in categories. You can find a separate catalogue for new products, Tricycles, Push Trikes, Wagons, Tesla, Scooters, Ride-ons, Balance Bikes and accessories. You can also shop as per the age and budget. The website has got a custom shop page, where you can customize the existing toys as per your preference. The website accepts payments of all major credit cards. You can also shop for Radio Flyer products from Toy World, Amazon, Toys Kingdom, and Clover.
