Head Office
SportsDirect Retail Ltd
Unit A Brook Park East
Shirebrook
NG20 8RY
Customer Service
Email: cs@sportsdirect.com (support)
Email: careers@sportsdirect.com (for jobs)
Phone: 0344 245 9200 (switchboard)
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About SportsDirect
SportsDirect is one of the largest sporting goods retailer in the UK, founded by British entrepreneur Mike Ashley, in 1982. The first SportsDirect store opened in Maidenhead, Berkshire, under the name Mike Ashley Stores. Soon the company went on an expansion spree, adding more than 700 stores in the UK and across the world. Headquartered at Shirebrook, the sporting goods retailer operates as a subsidiary of Frasers Group, which employs more than 29,400. Other brands part of the family include House of Fraser, Flannels, Slazenger, Lillywhites, USC, Everlast, Lonsdale, and Jack Wills. The brands are managed under six business segments – UK Sports Retail, Premium Lifestyle, House of Fraser Retail, European Sports Retail, Rest of World and Wholesale & Licensing. SportsDirect falls under the UK Sports Retail, which contributes to more than 60% of the Group’s revenue. In 2019, it delivered revenue of ยฃ2,187.3m
In the UK alone, SportsDirect operates close to 540 stores. And to cater to the Internet shoppers, there is an ecommerce channel where products can be ordered at the comfort of one’s home. There are regional ecommerce websites tailored to show products from other countries. SportsDirect operates stores at 19 European countries, including Ireland, France and Germany. Other countries where the brand has its presence include Kuwait, Malaysia, Portugal, Saudi Arabia, Spain and the UAE. The Store Finder option on the website will help you locate an outlet around your town, city or postcode. You can also use the app to locate an outlet or enjoy shopping while on the go.
You can visit the SportsDirect outlet to shop for footwear, apparel, sporting goods, fitness equipment and accessories. As for the brands, you will find products from Adidas, Asics, Calvin Klein, Converse, New Balance, Sketchers, Puma, Speedo, Reebok, Firetrap, Crocs, Jack & Jones, to name a few. And for those spending much time on their PC, the website is the perfect place to shop in just few clicks. You can shop by keyword or by exploring the categories. Love a sale? There is a dedicated Sale section where you will find massive discounts on a wide range of products.
To explore the product catalog by category, you will find footwear (boots, canvas shoes, safety boots, sandals, shoes, slippers, sliders, trainers etc), clothing (fleeces, jeans, shirts, tshirts, sweatshirts, shorts, tracksuits, trousers, jackets etc), fitness equipment, gym equipment, sports nutrition and accessories (belts, bags, caps, watches, gloves, electronics, towels etc). Sports lovers can shop for products by sports like cricket, cycling, football, tennis, hockey, basketball, swimming, to name a few. Products on SportsDirect.com can be filtered by brand, price, color and size. The product pages have description along with pictures giving a glimpse of the product from different angles.
Shopping on the website can be made using Visa, MasterCard, American Express and PayPal. The SportsDirect gift cards can also be used during checkout online or at stores in the UK. As for shipping, shoppers can choose from standard delivery, next day delivery and the Click&Collect option. The standard delivery takes 3-7 business days for delivery. Choose Click&Collect to order online and to collect the item from a nearest outlet. You can view and manage all recent orders by signing into your account. If not happy with the quality of item, you can return within 14 working days for a full refund. For complaints or queries on store locations, payment, cancellation, refund, career, or others, reach the SportsDirect support.
