Head Office
The Iconic, Level 18
338 Pitt St, Sydney,
New South Wales, 2000,
Australia
Customer Service
Phone: +61 1300 668 345
Web: Live chat
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About The Iconic
The Iconic is an Australian fashion and sports retailer. The company is headquartered at Sydney and is currently one of the biggest online destinations for fashion, kids wear, and sportswear in Australia. The Iconic is generally styled as ‘THE ICONIC”, and this widely popular shopping destination is home to a thousand brands. Some of the top Australian brands available on The Iconic include Lorna Jane, Camilla & Marc, Running Bare, and Sass & Bide. The Iconic also hosts brands of international fame, including Adidas, Levi’s, Nike, Calvin Klein, and TopShop. The company was founded in 2011 by Adam Jacobs, Andreas Otto, and Finn Age Haensel. The Iconic is part of the global Fashion Group and is currently led by Erica Berchtold. The company has a full-fledged reach in New Zealand as well. The Iconic has a customer-centric approach and believes in the empowerment of partners and its employees. The company won the Best Fashion Retailer award at the Power Retail All Star Bash Awards held in 2020. The Iconic reported revenue of $370.5 million in 2018.
The Iconic makes a wide range of fashion as well as sportswear available for its customers. The company has come a long way and has eventually mastered the challenge of catering to customer’s varying tastes. Each year, the portal comes up with engaging deals to make sure that customers do not switch to the competition. Enticing the tech-savvy audience, the platform ensures a customer-friendly user interface. The website offers a personalized customer experience on all the devices. The Iconic partnered with Criteo in 2012 for its display retargeting and the in-app retargeting technology. The outcome has been favorable for the company, with a 20 percent increase in the average sales for each repeated buyer. There are more than one reasons for customers to come back to The Iconic. Some of them include three-hour delivery, hassle free returns, and the option of purchasing hundreds of brands in one single place.
Shopping on the website is easy. The Iconic lists its products in categories that include clothing, shoes, accessories, beauty, gifts, sports, and designer wear. Customers can shop by the brand as well. The website offers good deals each year by grouping products in an exclusive discount range. Just click on the category you are interested in, explore the products, select your color and size, and add it to the cart. Punch in the address and proceed to make payment. Different payment modes accepted on the website include credit cards, PayPal, and Afterpay. The Iconic offers free returns within 30 days of the purchase. Any exclusion to the return policy is notified on the checkout or the product page. The items that are purchased in ‘Final Sale’ are not returnable. The products that you wish to return should be returned in the original packing.
