Head Office
Sony Middle East and Africa FZE
Jebel Ali Free Zone
Dubai, 16871 UAE
Support
Phone: +971 800 7669 (udio/video support)
Phone: +9714 391 9880 (Sony Mobile)
Phone: +9714 423 0725 (Sony Music)
Phone: 8000 357 03946 (UAE PlayStation queries)
Phone: +973 65009205 (Bahrain PlayStation queries)
Phone: +965 22069109 (Kuwait PlayStation queries)
Phone: 00800100852 (Qatar PlayStation queries)
Email: sonycustomercare.mea@ap.sony.com
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About Sony Middle East
Sony Corporation is as old as entertainment electronics market has turned out to be. The parent company, incorporated in Japan, has convenient branches across the world and at significant destinations. The Middle East is a robust market for Sony products. It was in 1946, the original company which was to be the Sony Corporation was set up in Tokyo by Masaru Ibuka and Akio Morita. The corporation has to its credit several firsts to the market, including the Walkman which gave it a lot of confidence and market penetration.
The Middle East market principally consists of the GCC countries and the markets of Northern Africa as well. The company and brand are known for the washing machines, music systems, television sets and the whole range of entertainment electronics. One of the strong points of the Sony group has been their ability to miniaturize the components to such small extents that it has been possible to reduce the sizes and performance to new levels of standards. Of particular note must be their color television packages which are more than stand-alone devices most of the time. The current bunch of smart televisions get dominated by the Sony brands to a great deal. Most importantly, the flat panel televisions seem packed with features that are meant to keep the products at the top of customer preference.
From the very beginning, an effort has been made by the owners of the Sony brand to have an active branding exercise. It stands to good reason that it has been possible to stay on top of the game in the Middle East market for so long in such a dominant position. Here it takes technical skill and quality to stay ahead of the competition most of the time. Walk into any Sony store, and it would be soon evident of the high regard that the company has towards the customer. Space is not at a premium at any of the Sony stores in the Middle East or anywhere else in the world. Most of the locations are at prime areas.
The most successful marketing strategy is to keep the customer happy and satisfied. At Sony Corporation, every effort is being made to allow the customer the space he requires to make a deliberate choice. Customer satisfaction and customer retention remain at the top priority of the company at all times. No small wonder that people automatically turn to the Sony brand for not just the televisions alone but the whole range of consumer electronics. It is not just about TVs but also about them.
New customers can browse the website to view the entire product catalog. Currently, Sony sells televisions, home theatre systems, projectors, cameras, headphones, MP3 players, smartphones, lenses, batteries, among others. You can locate an outlet nearest to your address using the store locator. For more information or queries on store locations, warranty, service centers, parts/accessories, online shopping, career, or others, reach the Sony Middle East support.
