Head Office
Hasbro Inc.
1047 Newport Ave,
Pawtucket, RI 02861
USA
Customer Service
Phone: 1 800 408 0052 (general help)
Phone: 1 800 255 5516 (retail help)
Email: hopp.us@hasbro.com (support)
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About My Little Pony
My Little Pony is a toy line developed by a US-based multinational company Hasbro. The line was originally developed by Bonnie Zacherle, Charles Muenchinger, and Steve D’Aguanno, in the year 1981. Designed for girls, the catalog features toys with colourful bodies and manes. The toys have been overhauled many times to make them relevant to the neo-generation of kids. However, the signature colourful bodies, manes and “cutie marks” remain the same. The My Little Pony in fact remains one of the most popular product line for Hasbro. It alone contributed to sales of 1bn dollars during the FY 2014 and 2015. In the year 2019, Hasbro acquired the Canadian company, Entertainment One Limited, bringing the much popular Peppa Pig to join the My Little Pony family. Currently valued at US$ 252 mn, My Little Pony was the fastest grown toy brand in the year 2016. The toy line has had much impact on the popular culture with many movies, TV shows and games launched around it. The parent company, Hasbro, is one of the most reputable companies in the world of toys and has been named as one of the world’s most ethical companies by Ethisphere Institute for the past eight years.
My Little Pony was preceded by My Pretty Pony, which was the first product from this line. It was a 10-inch-tall toy with moveable parts. My Little Pony was a miniature version of My Pretty Pony. It was an instant hit not only with children but also adults who collect figurines. The original line, now termed as the generation one, is still very famous with the collectors. Since then, Hasbro has launched multiple generations of the My Little Pony line. From the year 1997-1999, Hasbro launched the generation 2 of the My Little Pony. The line was marketed as “Friendship Garden”. The third-generation toys were launched in the year 2003, and it remained in the market till 2009. This line was meant to appeal a much younger audience. The current generation was launched in the year 2010.
The official website of My Little Pony toy line can be accessed globally in various languages, and customers can choose their relevant residing region. The products can be purchased from this website, and are listed in various categories, including arts, crafts, dolls & plush toys. Customers can also browse the products according to the product type they are interested in. You can choose from collectables, collection packs, Equestria Girls, fashion, feature ponies, ponies and small dolls. The website allows users to buy products based on the age of kids. Toy collection from My Little Pony can also be purchased from all the major eCommerce and retail outlets including Amazon, Fun Corp, Landmark, Shoppers Stop, Walmart, Target, Pulse, GameStop, Best Buy, eBay, Kmart, JCPenney, Walgreens, Hamleys and Fat Brain Toy.
