Headquarters
Lulus.com
195 Humboldt Avenue
Chico, CA 95928
United States
Customer Service
Phone: 1 866 918 5858 (call)
Phone: 1 530 203 6882 (text)
Email: love@lulus.com
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About Lulus
From stunning bohemian blouses to the extravagant gowns, Lulus has it all. An American online retail company, Lulus sells clothes, shoes, swimwear, intimates and accessories. Founded in 1996, the company was first launched under the name of Lulu’s Fashion Lounge. The apparel lounge stocked vintage dresses and used clothes under the roof in Chico, California. In 2004, the company decided to put a stop to the vintage stuff and include new items to their catalog. The first online boutique was established in 2005. As for the physical retail outlet, it shuttered in 2008. Lulus collaborated with H.I.G Growth Partners and created a private label labelled ‘Lulus Exclusive’. As of today, Lulu’s catalogue has 85% private label styles, and the rest is made up of brands like Levi’s, Free People, and Steve Madden. The founders of the company is a mother-daughter duo, Debra Cannon and Colleen Winter. Lulus delivers to its customers in the United States and 68 other countries. Lulus is a hit on Instagram. With 1.3 million followers, Lulus has been reaching the younger and tech-savvy audience. The product development practices, including the addition of new styles undergo rigorous research and testing. Items on the catalogue are added only after they meet key performance indicators.
Lulus has an attire range of $16 to $300. While targeting the generation which is keen on spending on the affordable luxury, and caters to the demand for the off-the-runway designs too. The inventory is refreshed more frequently, and every addition has a short lifespan on the website. The company designs its line of clothing and footwear, which makes up 85% of the website’s inventory. From dresses and bridal wear to daily wear clothing, swimming accessories, shoes and more, Lulus is a one-stop-shop for many. Customers can find the company’s bestsellers, all listed on one page, for easy purchases. Lulus also lists items for sale, and the discounted offerings change per shopping season. Customers can also chat with a ‘fit expert’ to get advice on the best sizes and other fashion guidance.
One of the easiest and quickest ways to shop on Lulus is by creating an account on the website. Adding an account means, you will be adding your name and address details to quickly checkout without any hassle. Once you are logged in, you can click on the category that you are interested in, add the items that you love into your bag, and make payment. You can pay via your credit card, Amazon Pay or PayPal. The purchased items can be returned within 30 days from the date of purchase. Orders which are postmarked within ten days of the delivery date, get free return shipping from Lulus. Return packages which are postmarked after the first ten days from delivery are deducted of $7 fee from the refund amount. Returns are accepted only if they are unworn, unwashed and have the hygienic liner and the tags intact. For queries on payment, refund and cancellation, reach the Lulus support.
