Head Office
No. 153/2, 3rd Floor,
M.R.B.Arcade,
Bagalur Main Road,
Dwaraka Nagar, Yelahanka,
Bengaluru 560063
Support
Phone: +91 99649 55500
Phone: 080 67645500
Email: tradestore@aliceblueindia.com
Email: grievances@aliceblueindia.com
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About Alice Blue
Alice Blue is a discount stock broker that began operations in 2010. Competing with the likes of Zerodha and Upstox, Alice Blue offers trading at NSE, BSE and MCX. Headquartered at Bengaluru, operations are managed through the 22 branches spread across the country. Traders and investors will find cutting edge tools for web as well as mobile to analyse, research and execute trades with blazing speed. The applications come with in-built technical indicators, drawing tools, watch lists, alerts and much more.
There are two brokerage plans offered – the Traditional and Freedom 20. The exposure and brokerage costs vary according to the plan. Under Traditional, the charges are percentage based. For intraday, there will be 0.01% of the trade value and Rs 20 per lot for Options. As for delivery trades, you are charged 0.1% for equity delivery, 0.01% for Futures & Commodities and Rs 20 per lot for Options trading. The Freedom 20 plan on the other hand is a flat fee discount brokerage plan.
The brokerage calculator tool on the website allows traders and investors to see the brokerage, transaction, SBI and GST charges on equity, futures or options. You can input the buy/sell range and quantity, to see the complete details. The stamp duty varies according to state of residence. There is also a margin calculator to calculate the exposure or leverage provided by broking house for all segments.
Speaking of the tools, you have the ANT (Analyse and Trade) web platform offering a simple user interface with remarkably fast execution of trades. There are advanced trading charts, customised strategies and live marketwatch. There is ANT Meta that provides access to 120+ markets and boasts of more than 50 technical indicators and charting tools. For mobile users, Alice Blue offers the ANT Mobi application. The lightweight app gives you realtime market data and offers tools that comes with web and desktop version. You can also place orders while on the move, transfer funds, and set unlimited price alerts.
New traders and investors can take advantage of the educational resources in the form of content and videos to learn on strategies and making good use of the tools and indicators. Opening an account can be done by filling up the KYC on the website. Documents required to open a demat account include PAN card, address proof, cancelled cheque book and income proof. For complaints or queries on account opening, trading platform, fund transfer, or others, reach the Alice Blue support.
