Chances are that almost all children with toys would have had at least one by Fisher-Price to accompany them in their world of play. The world over, Fisher-Price is synonymous with quality educational toys for all age groups from infants to preschoolers. Incorporating learning with play, this American company was founded by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans-Price – from where the company gets its name. It was founded in 1930 and provided succor and hope to young ones during the great depression. Fisher-Price has its headquarters in East Aurora, New York and though it is an American Company, it is known all over the world for its innovative toys and learning material.

What to shop

Fisher-Price has products for different age groups from the time the mother is expecting up to the time the child is 5+ and a preschooler. In the baby on the way category, prepare for the joyous addition to your family with all essential nursery gear such as bassinets, rockers and swings, along with delightful toys to engage your newborn. In the birth to 6 months category, you will find baby toys for all requirements from teething toys to tummy ticklers. Choose from toys to cater to all developmental milestones such as physical, cognitive, social and emotional. You could pick up products from a selection of bathtubs, bouncers and rockers, floor seats, gyms, play mats, bassinets, soothers, mobiles, high seats, rattlers, teethers and musical toys and a host of other exciting toys for the newborn. Some of the popular Fisher-Price brands consist of Power Wheels, Little People, Thomas & Friends, Imaginext, Laugh & Learn, Linkimals, StoryBots and Mega Bloks.

Toys for different age groups

As your child starts developing movement and mobility, Fisher-Price provides a range of toys and manipulatives to keep their hands and minds busy and engaged. In the 6 to 12 month category, you can choose from a whole range of Rock-a-Stack and Laugh & Learn series of toys such as walkers, tables, gym items, jumperoos, high chairs, activity centers, soothers, walkers and snuggle toys – all sure to make your little star happy and gurgling with excitement.

As your toddler progresses to the 12 to 18 month category, Fisher-Price helps your baby explore the exciting world unfolding around them – seeing, saying and doing. Language skills are emphasized and toys connecting words to objects are the norm.

The age group of 18 to 24 months is a fascinating time of discovery with lots of movement, running, exploring and word building. This age also brings forth a range of emotions and social skills. Fisher-Price educational toys open up a world of life sized experiences that are absorbed by these young minds – from pretend play toys, ride-on toys, and vehicles, they enter the world of make believe.

As your toddler enters the terrible twos, it is more and more important to engage them in a positive way to announce their newly acquired skills. From potty training through exciting pottys to toy trains, make believe vacuum machines, each product from Fisher-Price takes them through this important age. From the age group of 2 to 5, Fisher-Price is a constant companion and provides learning through fun and imagination. Toys range from vehicles, building blocks, Thomas Trains, Jurassic friends and aliens.

How to receive support

Do register your product online for updates on safety alert or recall. If you are located in the US or Canada, call 1-800-432-5437 for queries on products, warranty, repair or replacement parts. Here are the numbers for other key regions: 800-575-0780 (Brazil), 0033 09 69 36 99 99 (France), 0800-7898797 (Germany), 00 463 59 89 (Mexico), +7 495 287 7939 (Russia) and 01628 500 303 (UK). Those who purchased Fisher-Price toys from an ecommerce portal need to reach out to the respective website for queries on return or cancellation.  If you are on social media, leave a message through the official Facebook or Twitter channels.

Whatever your child’s age, you will be sure to find some toys that are enjoyable and educational to take your kid through important milestones in life. You can rest assured that all Mattel, the parent company of Fisher-Price, has pledged to use 100% recyclable or bio-based plastic materials in all products and packaging by the year 2030. Buy your favourite Fisher-Price toys from Amazon, Walmart, Target and American Girl outlets.

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Last Update: November 22, 2021