Head Office
Hasbro Inc.
1047 Newport Ave,
Pawtucket, RI 02861,
United States

Customer Service
Phone: 1 800 408 0052 (general help)
Phone: 1 800 255 5516 (retail help)
Email: hopp.us@hasbro.com (support)
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About Nerf

Nerf (trademarked as NERF in capitals) is a popular toy brand established by the Parker Brothers. Nerf is currently owned by Hasbro, an American multinational company, and is in the market with a wide range of foam-based weaponry and other products, including balls for basketball, American football and baseball. The most popular product line of Nerf is the dart guns, popularly known as blasters. Parker Brothers started Nerf back in 1969, with a 4-inch polyurethane foam ball. It has been a home run for Nerf since then, and the company stands out for soft textures and bright neon colours. With the famous slogan “It’s Nerf or Nothing”, Nerf has taken on the leaders of kids entertainment world by storm for a long time. The brand value currently stands at US$ 411 million, with reported revenue of US$ 400 million. The brand has won several awards and has been crowned for the best outdoor toy of the year and best boy toy of the year for Nerf Super Soaker Shot Blast and Nerf N-Strike Stampede ECS Blaster, respectively.

The first product to hit the market was a foam ball, which was a result of an idea brought to the table by a Minnesota based game inventor who wanted an indoor football game which was safe to play. Parker Brothers studied the idea carefully, and decided to eliminate everything from the ball except for the foam. In 1970, the first Nerf ball was introduced with the title “world’s first official indoor ball” and was named Nerf, which was a slang term used for foam padding in the off-road racing. The marketing premise was based on the fact that you can throw the ball without any damage to windows or lamps. That was just the start which is now a part of Nerf’s growing and successful journey. Since then, the company has launched several lines, which were a huge success. This includes Nerf Sports, Nerf Blasters, N-Strike/N-Strike Elite, Dart Tag, Vortex, Rebelle, Zombie Strike, Doomlands 2169, Modulus, Rival, Nitro, Alpha Strike, Ultra, Nerf N-force, Super Soaker, Lazer Tag and Nerf Dog. Hasbro also produced video games and video game accessories for PlayStation 2, Nintendo DSi, under the brand Nerf.

Nerf is available with all the leading toy stores across the globe. Customers can find Nerf toys on major eCommerce portals, as well. The website for Nerf showcases all the available toys and customers can browse the portfolio with the help of the category that they are interested in. The website lists brands, including Marvel, Star wars and Power rangers, and you can choose the category which includes Creative & Pretend Play, Parts and Refills, Pets, Sports and Outdoor Play. If you are looking for a specific Nerf product type, you have a wide variety of options to choose from. From Alpha Strike, Elite 2.0, Fortnite, Laser Ops, Microshots, Nerf Dog, Nerf Doomlands to so many other categories, the website will showcase each product that is currently available in the market. You can also choose products based on age groups and your budget. Once you have come across a particular toy that you are interested in, the website will display all the information about the retail and eCommerce portals which are currently stocking the item.

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Last Update: September 8, 2024