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Adsense Blog: Inside Adsense
Forum: Adsense Help Forum
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About Google Adsense
Adsense is a leading CPC (Cost-Per-Click) advertising program run by search engine giant Google. Launched in the year 2003, the service is used by more than 15 million websites. Apparently close to 20% of Google’s revenue is generated by the Adsense program. Through Adsense, users can implement text, image and video ads that are relevant to content and audience. It also has one of the best payout for publishers in the industry.
New users can sign up for free on the website. The approval process is stringent. Once signed up, you can customise the ads, choose the sizes and even block ads you do not want to show. There are responsive ad units for those who would like to have ads that scale to smartphones and web. Users can see the performance metrics in the dashboard to see the earnings, clicks and top pages. Additionally, if you are not able to convert, you can create and run A/B experiments to compare a number of variations. Publishers are sent their earnings through cheque or bank deposit at the end of each month.
As for implementing an ad, once the size and settings are selected, users are given a snippet of code that you can copy and paste on site. Besides ads, you can also implement Custom Search, a program which delivers ads based on user searches. If you have a game or video site, there are programs to cater to your requirement.ย All ads are reviewed so it is family safe and appropriate. Advertisers bid for best ad space and this is what generates more revenue for publishers.
If you are just getting started, you must become aware of the Adsense program policies. Publishers cannot click on their own ads or inflate impressions artificially. In addition to that, you cannot encourage users to click ads, direct attention to ads using icons or arrows, place misleading images alongside, place ads in floating box script or format ads that they are not consistent with the content. As for the content policies, Google has underlined that users cannot put ads on sites with adult or mature content, content that threatens or advocates harm, content that promotes hate or discrimination, malware or adware affected sites, and sites that deal with sale of tobacco-related products, prescription drugs, weapons and alcoholic beverages.
Should you need help with implementing and optimizing ads, you can reach out to a Google Adsense partner company. There are partners available in your country to help you with the services. Also, you can visit the Forum or Resources section to read some of the frequently asked questions.ย Sign up on the website for emails and newsletters to get personalized tips, publisher highlights, event invites and performance tips.ย For more information or queries on registration, approval, payment, performance issues, or others, reach the Google Adsense support.
