Head Office
7701 Legacy Drive Plano,
TX 75024 United States
Customer Service
Phone: 1 800 352 447
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About Doritos
Every fun party starts and ends with a pack of Doritos. At least most of them do. Doritos, an American brand of tortilla chips, has been in the market since long. The chips are produced by Frito-Lay, which is a subsidiary of PepsiCo. The product was introduced in the market by Casa de Fritos, at Disneyland, California. Casa de Fritos is now known as Rancho Del Zocalo. The company used surplus tortillas, cut them, fried them and went up a notch by seasoning them. These dry chips did resemble the Mexican Totopos, but the flavouring was enhanced. Arch West, the then vice president of Frito Lay, did not fail to notice the popularity. In 1964, Arch West approached Alex Foods, which was one of the primary suppliers of many items for Casa de Fritos. Alex Foods agreed to provide Frito Lay with the ingredients, and the company started introducing the chips on a regional basis. The orders were so overwhelming that Frito Lay had to move the operations to one of the major plants in Tulsa, Oklahoma. Doritos was then mass-produced for the market in 1966, thus becoming the first tortilla chips launched nationally in the US. Doritos has been recognised as one of the favourite snack brands worldwide. The snack-brand recorded a sale of US $1.48 billion in 2017.
When the tortilla chips were first introduced, it had no flavour. It was in 1966, when the first flavour of Doritos, the Toasted Corn, hit the market. There has not been any stopping ever since. The product started with some hit variants which included Taco and Nacho Cheese. Majority of the speciality flavour entered the market after the 1980s. In 1994, Frito Lay spent US$ 50 million to redesign Doritos making the chips 15% thinner, 20% larger and with much rounder edges. The design was approved after two years of extensive market research which involved 50000 chips lovers. The rounded corners made the chips easy to eat and also minimised the scrap which was resulting due to broken corners. Nacho Cheese is still one of the most classic flavours sold by Doritos. Other famous variants of Doritos include Cool Ranch, Spicy Nacho, Midnight Taco, Spicy Sweet Chilli, Fiery Habanero, Sweet Chili Pepper, Salsa Verde and Roulette.Â
Doritos is largely popular owing to a number of reasons. Yes, quality and taste are the prime drivers for the growth, but PepsiCo has a good repo in the market right, and it would not be wrong to say that Doritos does get some edge there. The company takes customers and their feedback seriously. A dedicated support helpline is available to communicate any query or feedback. The website also facilitates a contact form, allowing customers to get in touch for comment, concern or suggestion.
Why the company hasn’t come out with a Cool Ranch spice canister (or all the other flavors for that matter) is a mystery to me. I need this to be available at my local grocery store so I can season foods and add deliciousness to my home meals. I’m also sad Taco Bell isn’t selling Cool Ranch Dorito tacos anymore, so please add Cool Ranch Dorito taco shells to the list of items I can pick up at my local grocery store.
I want to compliment the genius that came up with mini chips. I love the way that fit into the canister. Great idea.
Keep up the good work.
Please consider making the bags a totally different color for the spicy varieties. My grandsons love doritos but say the spicy varieties I have now bought three times accidently “burn my mouth they say.” Maybe a black or purple or green bag I would appreciate.
I have been eating Doritos my entire life. Love them. Recently, I was at Sam’s club and bought the southwest ranch. By far, the best chip I’ve ever had. Keep them coming.
Let’s talk about making the sour cream & onion Doritos a come back flavor. I posted on a FB site for an advertisement for the Taco Flavor Doritos and I got a ton of hits wishing they would make a come back! Just throwing it out there that the consumers would buy them up! Please consider it! Thanks
Doritos, your new bag is disgraceful to the brand of Doritos, consider changing it back please. For example the font is not giving like it use to and the color around the font makes it look like a knock off brand.It’s just not giving.
Would you please bring back corn and taco flavor domino’s. There are people who are older that grew up with these flavors. The others are to spicy on my stomach. I was sick all the time and the only thing that I could eat were reg corn doritos. Please think about us. They were the best.
I’m hoping that a ton of people have already contacted your company about this and that my email is the last one needed to fulfill the following request: Please bring back Sour Cream & Onion Doritos! Your product line is very extensive, so what would it hurt to have one more option for your customer base? They were always my very favorite chips of any others on the market.