One of the most iconic American fast-food chains, McDonald’s entry into the UAE (United Arab Emirates) came on the back of its immense popularity, especially during the 1990s. Originally launched in 1994 as a joint venture with Emirates Fast Food Company, McDonald’s currently boasts more than 160 restaurants across the country, catering to both locals and tourists alike.
Initially branded as just a ‘burger joint’, over time McDonald’s has honed its business plan, ultimately adapting to the local culture and palate, offering a unique dining experience that perfectly blends the American flavor with a Middle Eastern twist. In addition to focusing on food variety, the company has also upped its game when it comes to value, quality, and convenience. And recently, McDonald’s UAE has introduced its dedicated McCafe section, which serves a wide range of cakes, pastries, and beverages (hot and cold), so that customers can complete their morning breakfast or evening snack without having to go anywhere else.
Having said that, no business can keep its customers 100 percent satisfied, and the same can be said about McDonald’s as well. So, if you are a disgruntled customer who recently had a bad experience with McDonald’s UAE and want the same to be reported to the proper authorities, then our comprehensive guide is just what you need.
All Your Options to Complain
McDonald’s UAE offers multiple ways to register complaints with its customer support. Steps for each of the processes have been provided below.
How to Complain Over the Phone
- The primary step involves calling the McDelivery Call Center at 600588885.
- Navigate through the on-call options and proceed to speak to a customer care executive.
- Once a customer care representative connects to your call session, provide your name, order ID (if your complaint is related to an order), the store from which you purchased, and the issue that you want to share. Ensure that you explain the problem in detail so that it becomes easier for customer support to look for solutions.
- After registration of your complaint, the customer care agent will provide you with a solution over the phone or will ask you to wait for an official response from the company’s customer care.
How to Complain Online
- Begin your journey by heading over to the official ‘Contact Us’ page for McDonald’s UAE.
- On the landing page, first provide your name and email address, followed by your country code (for making phone calls) and your phone number.
- After that, you need to select the topic for which you are contacting McDonald’s customer care. For instance, if you want to provide feedback on your experience at a certain outlet, then select ‘Restaurant Feedback’ from the drop-down menu, choose the restaurant via the restaurant locator, and enter your date of visit.
- Once done, type in the feedback or issue you faced (a maximum of 4,000 characters) and then accept the terms and conditions and privacy policy. Finally, click on ‘Submit’.
Once submitted, expect a call back or a follow-up message on your email address from the company’s customer support.
How to Complain at the Nearest Outlet
- First, you need to locate a nearby McDonald’s restaurant via the official restaurant locator here.
- Proceed to first enter the name of your city or area. For instance, if you want to locate all the McDonald’s outlets in Dubai, type in ‘Dubai’ in the given space.
- The map will then showcase all the nearby outlets within your location. Once you find a preferred location, head over there and register your complaint with the head receptionist.
- Once you have registered your complaint, you will then be provided with a solution either on the spot or will be asked to wait for an official response from the company’s customer support at a later date.
Some Common Customer Grievances
Even though McDonald’s presence in the UAE has been delightful since the 1990s, the turn of the century and increased competition from similar companies in the food industry have forced them to expand quite considerably. As a result, the overall quality control becomes difficult to control, and customers start experiencing problems.
One of the common issues that most customers face with McDonald’s UAE is their buggy and non-functional smartphone app. In this digital age where every customer wants to order via their phone, having a working app is crucial. But customers have often complained about the app’s lack of intuitiveness, unresponsive controls, and overall lack of finesse.
The complaints about the app further state that tracking placed orders becomes a nuisance, online transactions do not get processed, and sometimes the app would even stop working altogether, leading to more frustration for hungry shoppers.
In addition to the app complaints, customers have also complained regarding food taking too much time to get delivered to their doorstep – sometimes even three times longer than when ordering via third-party food services – ultimately eroding the customer trust and goodwill that the company has earned over the years.
At the end of the day, customers are the most prized possession for any business, and if McDonald’s wants to continue serving quality food and service, it is time they listen to customer feedback seriously. That is why it is highly recommended that you utilize the aforementioned channels of communication to register your complaint today.
