The influx of new technologies and marketing trends help individuals and businesses adapt to consumer demands. For several years now HubSpot has been a gamechanger in the digital marketing space. Today it has evolved into a dependable digital platform that underpins marketing and helps entrepreneurs come up with the most viable digital marketing strategies for their businesses. Entrepreneurs Dharmesh Shah and Brian Halligan founded HubSpot in 2006. One of the company’s popular offerings has been the HubSpot Academy, a free training platform for inbound marketing, sales, and customer service.
HubSpot Academy is the best way to gain a deep, thorough knowledge of all aspects of the marketing end. Whether you’re a complete beginner or a seasoned professional, HubSpot Academy can be of use to you. With so many courses, books, and training lessons available, it is the right place to start your learning journey. It contains comprehensive training videos and slides on every marketing or sales subjects you can think of. It’s not just a collection of video tutorials; it’s a full-fledged academy with tools and documentation to help you run your marketing campaigns.
What Courses to Choose
HubSpot Academy offers several courses that are classified under the categories – marketing, sales, service, web design, web development, and data privacy. Marketing, sales, and service categories are further divided into different sections. Under marketing you have automation, content marketing, email marketing, inbound marketing, lead generation, reporting, SEO, social media and web design. If focused on sales, there is contact management, inbound sales and sales enablement.
People can choose courses like LinkedIn Marketing for Business, YouTube Course: Learn How to Grow Your YouTube Channel, Social Media Marketing Course: Get Certified in Social Media Strategy, SEO Certification Course, Inbound Course: Get Certified in the Inbound Methodology, Email Marketing, Inbound Sales and so on. They have become some of the popular courses on HubSpot Academy. Experts in the field with a lot of experience have designed and developed these courses. The studying also comes with a certification at the end. This can be useful for people looking to prove their expertise in those areas.
Enrollment & Certification
To begin, you can first sign up for an account on the website. You can choose a suitable course from the list of categories and start learning. Each course offers explanatory videos, slides, transcript, workbook, worksheets, training classes and checklist. The courses can be started anytime and paused when needed. The My Learning page shows your learning status. There are quizzes and tests available to help you analyze your performance. You can also browse a list of completed and ongoing courses. In addition, you can monitor your team’s learning progress and see the awards earned by team members. Furthermore, you can save the courses and lessons.
The HubSpot Academy offers courses at three different levels: Beginner, Intermediate, and Advanced. Duration of the courses can range from 30 minutes to 1 hour, 1-2 hours to 2-3 hours to 3+ hours. It is possible to do more than one course at a time. Study guides, practical exercises, small quizzes, and a final exam are included in each course.
The certification process goes through three steps. Complete all lessons by watching videos and take the simple quizzes. Pass the certification exam, as well as the practical exercises. And finally, obtain your certificate. The best part is that all your certificates can be transferred to a new email account.
Studying in a place like HubSpot has its own set of benefits. In addition to the fact that most of the learners thrive in the comfort of their bedroom, they are also connected to the dynamic environment of the HubSpot campus. Thus you can learn at your own pace and fit coursework into your busy schedule. The academic atmosphere at HubSpot is one of excellence with a special focus on job-relevant skills and career-oriented knowledge. Course modules are neatly organized and easily accessible online. You can access the courses from anywhere. You can network with other people who are also doing the same course. You can earn certification upon completion of the courses. Most importantly, HubSpot Academy is free!
How to Contact HubSpot Academy
HubSpot Academy support options depend on the product plan. The free accounts are only supported by the online community. The Starter accounts however can receive help by email and chat. If you have a Professional and Enterprise account, you can call 1-888-HUBSPOT (1-888-482-7768). The numbers for important regions outside the United States are: +44-2035141833 (UK), 1-300-482-776 (Australia), +49-3056796549 (Germany), +91-11-71279073 (India), +62 21 50851418 (Indonesia), and +65 800 852 3301 (Singapore). If you are on Twitter, you can connect through the handle @hubspotsupport.
HubSpot Academy also offers support in the form of a discussion forum and a blog. The benefits of using HubSpot Academy are countless. Whether you’re a beginner or an experienced marketer, you can find a course to help you learn new skills and grow your business.
