Who doesn’t enjoy shopping? Almost everyone, from young to old loves a retail therapy. And when such an opportunity strikes in the form of a shopping festival, the fun is heightened manifold. Korea Grand Sale is one such event that lets you splurge without burning a hole in your pocket. It is an annual shopping festival in South Korea that is aimed at promoting culture, tourism and shopping. The fest offers endless discounts and packages, as well as various online programs throughout the months of January and February. The participants, from local businesses to top brands, offer heavy discounts and attractive offers on everything, from food, fashion, household to traditional items.

During the sale several stores offer discounts of up to 60% on beauty, food, fashion and K-pop products. The Korea Grand Sale is organised by the country’s Ministry of Culture, Sports and Tourism and Visit Korea Committee.

What to Expect

At the Korea Grand Sale you can indulge in your favorite activity without worrying about the expenses. The event not only offers exclusive discounts from participating companies, hotels, duty-free shops, malls and theme parks but also organises cultural performances and concerts for visitors. There are also few early bird promotion specials for tourists through which they can receive jaw-dropping discounts on flights, accommodation, and food and beverage.

There are numerous other entertainment and cultural activities for tourists to savor every moment. You can visit museums, art galleries, theme parks, aquariums and ski resorts. For these activities, you can choose from a variety of packages available on their website. You can also find several packages for accommodation in hotels, guest houses, bed and breakfast, vacation cottages, hostels and more. Additionally, you will find discounts on all-inclusive ski trip, Yeosu City bus tour, Han river tour cruise and similar activities. Can’t make it to the event? The Korea Grand Sale partners with online retailers so you can shop at the comfort of your home.

Things to Do

For K-pop enthusiasts, the Korea Grand Sale can prove to be a haven as they can indulge in their favorite merchandise at discounted prices. There are numerous online shopping promotions that are specially directed towards the sale of popular K-beauty, K-food and K-pop products. You can also enjoy special online classes, Korean travel vlogs made by foreign influencers and take part in shopping exhibitions from anywhere in the world.

The categories in which you can find some of the most fabulous sales are airlines and transportation, shopping, accommodation, food and beverage, beauty and health, and several other online and offline programs.

When to Shop

The Korea Grand Sale annually is held between January 10 and February 28. It goes for close to 45 days. Visit the website to know the dates for the upcoming sale. Every year you will find a theme that goes along with the festival. The sale is open to people of all ages and does not have any entry fee.

Launched in 2011, the sale extravaganza takes place in Seoul, Busan and Jeju Island. Look out for discounts at major departmental stores, supermarkets and shopping centers at popular tourist destinations. More than 20,000 stores participate in the event. The top shopping destinations you want to explore include Starfield Coex Mall, Dongdaemun Shopping Complex, Goto Mall, Times Square Mall, IFC Mall, Lotte Outlets, I-Park Mall, Myeong-Dong, Hongdae, Itaewon, and Kwanghee Fashion Mall.

Contact Info

The organiser’s headquarters is located at Room 802, Taehwa Building, 29 Insa-dong 5-gil, Jongno-gu, Seoul. For queries, you can call the office on 070-7774-9932 or write to [email protected]. And if you have a questions on travel or tour, reach the Korea tourism helpline on 1330. The VisitKorea website offers useful tips on transportation, accommodation and places to eat. You will find a directory with list of shopping destinations. Tourists visiting the Korea Grand Sale will find tempting discounts on airlines and hotels. So plan your trip wisely.

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Last Update: January 19, 2023