KitchenAid has been a familiar brand in the United Kingdom, gracing homes and professional kitchens alike. The company’s roots can be traced back to the early 20th century in Ohio, USA when it was busy manufacturing food mixers. These early mixers were usually robust and crafted with quality in mind, so they could be targeted at affluent households, simplifying and elevating home cooking.
With its range of mixers, KitchenAid quickly established itself in the American market and gradually expanded to the UK and Europe, reflecting the evolving global landscape of consumer goods. The company’s initial success mirrored that of its US counterpart, offering quality and durable kitchen mixers to the masses. And over time, KitchenAid adapted its product line to include more offerings to resonate with British consumers, including blenders, food processors, kettles, toasters, ovens, and refrigerators. Such expansion catered to the growing demand for coordinated kitchen aesthetics and a one-stop shop for high-quality kitchen solutions.
Today, KitchenAid acts as a part of the global Whirlpool Corporation and continues to be a dominant force in the premium kitchen appliance market. And if you have recently invested in one of the company’s premier kitchen appliances, then our in-depth guide should be the perfect way to register the same.
How to Register Your Product Online
KitchenAid in the UK offers comprehensive benefits when you register your product on their official portal. Right off the bat, you get easy access to offers, tips, and tricks about not only your current KitchenAid appliance but other ones as well, so that you will never face problems with your everyday productivity.
Additionally, you will be able to save your precious time and effort, especially when you require any technical or repair support for your purchased KitchenAid appliance. Lastly, you will get access to free recipes for selected products, so that you can make the most out of them.
Typically, most KitchenAid appliances in the UK come with varying guarantee periods between one (1) year and ten (10) years. For instance, KitchenAid mixer bowls come with a one (1) year guarantee, while the ceramic bowls for stand mixers come with five (5) year guarantee. Similarly, classic mixers come with two (2) year guarantee, while artisan mixers are packaged with five (5) year guarantee. For more information, you can visit here.
With that being said, let us explore the steps you need to follow to register your KitchenAid product today.
- Begin your journey by first visiting the official website.
- On the landing page, you will be asked to either sign in to your existing KitchenAid account or create a new account if you do not have one. If you are creating a new account, be sure to state your full name properly and set a strong password to safeguard your account.
- After logging in, click on Register Your Product and you will be asked to select between Small Appliances (such as blenders) and Major Appliances (such as ovens).
- Once you have selected your primary product category, you need to choose the secondary product category. For example, if you have selected major appliances as your primary category, you need to choose the secondary category among options such as fridge, dishwasher, microwave, ice maker, vacuum machine, etc.
- In the next step, you will be asked to enter your product’s twelve (12) digit product number, known as the 12NC Code. The code will be printed on the sticker inside your appliance.
- Once you do that, the website will automatically detect your product and will then ask you to enter its serial number and price range, purchase date, and the name of the retailer from where it was bought.
- After entering all the required information, click on Register This Product.
- Upon doing that, your product will be registered successfully.
How to Book a Repair
KitchenAid allows you to book a repair for your malfunctioning appliance over the phone – be it for a small appliance or a major one. The repair booking process is pretty straightforward, as you only need to follow the below-mentioned steps judiciously, and you will be good to go.
- Start by first giving a phone to KitchenAid UK’s customer care, based on the type of product that you own: for small appliances dial 0800 1026 979 or 00800 381 04026, while for large appliances dial 0800 151 0908.
- Select the appropriate on-call options, so that your session gets connected to a proper customer service executive.
- As soon as a live agent attends your call, state that you want to book a repair and provide details of the problem you are facing with your appliance.
- Share your appliance’s 12NC Code, serial number, and purchase date, so that the remaining guarantee period for your appliance can be verified, based on which the repair costs will vary.
- In the next step, provide your name and contact details including your residential address, phone number, and email address. After that, you will be asked to choose your preferred date and time for the technician’s visit.
- Once you do that, the customer care representative will book a repair request on your behalf and the same will be communicated over email as well.
Know Support Options
In addition to the aforementioned support options, you can purchase spare parts for your KitchenAid appliances by visiting the following address: Morley Way Peterborough, CAMBRIDGESHIRE, PE2 9JB, United Kingdom.
Lastly, you can get in touch with KitchenAid UK’s support team via social media such as Facebook and Instagram.
