Guide to register your Haier consumer appliance in the UK

Back in the early 1980s, China as we know today was in the nascent stages of its economic reform, slowly opening up to the world after decades of isolation. And one of the supposed torchbearers was the Qingdao Refrigerator Factory, which was the precursor to Haier. With their unreliability and lack of quality-controlled products, the company was plaguing Chinese manufacturing instead of setting the benchmarks that it ought to achieve. As a result, a change in management was in line, courtesy of Zhang Ruimin.

The initial years of Haier were focused on rebuilding trust and establishing a reputation for quality by partnering with a German counterpart, Liebherr, allowing the company to benefit from German technology and quality control processes. This strategy allowed Haier to embark on a strategic diversification into other appliance categories apart from refrigeration, such as washing machines, air conditioners, and televisions. Such expansion was not haphazard but meticulously planned, as the company strapped in for global expansion, allowing it to gain an entry into the UK market. Initially, Haier UK only focused on value-oriented offerings and gradually upped the ante as it became an established brand among retailers and distributors.

As of the present day, Haier operates in the UK not only with its own branded products but also from acquired companies such as Candy and Hoover – all being under the Haier Smart Home umbrella. And if you have recently purchased one of its stellar appliances, then you can follow our extensive guide to register the same on the official portal.

How to Register Your Product in the UK

For the uninitiated, all Haier home appliances in the United Kingdom come with a standard twenty-four (24) month guarantee on parts and labor. However, to qualify for the benefits, you (as a customer) should provide proof of date of purchase with your appliance registration confirmation, and the appliance must be maintained in accordance with the company’s instructions.

In addition to the aforementioned manufacturer’s warranty, Haier offers an extended three (3) year labor guarantee on selected built-in, laundry, and refrigeration products purchased between 1^st January 2025 and 31^st December 2025 (UK and Ireland). However, the guarantee will not cover accidental damage, loss, or damage arising from the product breakdown.

Haier also offers an additional eight (8) year labor guarantee on qualifying laundry, refrigeration, and kitchen products purchased in the UK and Ireland.

With the warranty terms and conditions out of the way, let us go through the steps you need to follow to register your Haier appliance without any delay.

1. Begin your journey by first visiting the official website for your respective country: the United Kingdom or Ireland.
2. On the destination page, you will be asked to select the type of Haier product that you have purchased.
3. After selecting your desired product category and subcategory, you will be asked to select the approximate cost you paid for the item.
4. In the next step, choose your purchase date and select the default guarantee period that came with your appliance (either two (2) or five (5) years).
5. Once done, you will have the option to enter your product’s model number and serial number.
6. After that, enter your full name and residential address to proceed to the next step.
7. In the subsequent step, you will be asked to either register with an added insurance coverage or register without any coverage.
8. Finally, provide your email address and phone number to complete the registration process. Once registered, you will receive a confirmation message in your email.

Alternatively, you can also register your Haier product over the phone by calling either of the following numbers: 0800 497 0695 (UK) or 014311342 (Ireland).

How to Book a Repair

Currently, there are two major ways through which you can book a repair for your Haier product in the UK (and Ireland), especially if your appliance is not functioning as intended.

The foremost process involves filling out an online web form and waiting for the customer support team to get back to you, while the other involves giving a phone call to the customer care department and registering the request on-call. However, in both of the above-mentioned processes, it is recommended that you keep your appliance’s serial number and purchase date handy for verification purposes.

To start the repair booking process, follow the steps outlined below.

1. The premier step involves visiting the official Contact Us page. Conversely, you can register your repair request by giving a call to the stated contact numbers.
2. On the landing page, you will be provided with a web form that you need to fill out. Start by first selecting Technical Support Request as your reason for contact and then choose your desired product line.
3. In the next step, type in your purchase date along with your full name, email ID, and residential address.
4. Once done, disclose your phone number and then explain the issue that you have been facing with your Haier appliance of late. Try to detail your problem as much as possible so that a proper resolution can be provided.
5. Finally, click on Send and submit your request. Wait for a follow-up response in the upcoming days.

Know Other Support Options

In addition to the assistance avenues listed beforehand, you can contact the Haier UK customer care team via WhatsApp at +441204557448.

For downloading user guides or product manuals, you can visit here. And to purchase spare parts separately for your Haier appliance, you can head over to this website.