3 ways to share customer feedback to KFC in the UAE

Being the most renowned fried chicken fast-food chain in the world, KFC’s (Kentucky Fried Chicken) integration across the Middle Eastern market reveals a fascinating story of cultural adaptation, unwavering dedication, and culinary innovation. Opening its first outlet in Dubai in 1975, KFC was committed to bringing the concept of American fast food recipes to the residents of the UAE (United Arab Emirates). The company’s secret business formula proved irresistible for the masses, ultimately focusing on fresh, diverse, and high-quality ingredients that resonated with the extraordinary palate of the Emiratis.

Over the years, KFC UAE has grown at a steady pace, adapting to the evolving tastes and preferences of upcoming generations. As a result, the restaurant’s menu has expanded beyond the usual classic fried chicken and burgers, offering specials such as ‘Peri Peri Twister’, ‘Fillet Supreme’, ‘Zinger Supreme’, and ‘Pepper Mayo Cruncher’, along with a bunch of vegetarian options for those who want to eat differently. In addition to the menu variety, KFC UAE has also overhauled the ordering and delivery process, offering online order placement services and multiple ways to deliver it to you.

If you are a frequent eater at KFC UAE and have recently noticed the drop in quality at some of their outlets, then you can utilize our extensive guide to share your feedback or register a complaint.

Here are 3 Ways to Make a Complaint

There are multiple ways through which you can register your complaint with KFC UAE. Steps have been outlined below for your convenience.

How to Complain Over the Phone

1. First, you need to get in touch with KFC customer support by calling 600522252.
2. While on-call, select the appropriate options to speak to a customer care executive.
3. Once a customer care agent connects to your call session, provide your name, order number (if your complaint is related to an order), and the issue you are facing or have faced in the past. Try to explain your problem clearly so that the person on the other end can take the requisite actions.
4. After speaking to customer support, you will be provided with a solution over the phone or will be asked to wait for a callback from customer care at a later time to solve the issue.

How to Complain via Email

1. Begin your journey by first drafting an email, preferably from the email ID that is registered with KFC UAE or was used to place a previous online order.
2. In the email, state your name, phone number, residential address, the store or outlet from which you made the purchase, and the difficulties you faced. You can also attach photos, videos, or bill receipts as proof.
3. Once done, send the email to apps@americana-food.com.
4. Finally, you need to wait for an official reply from the company’s customer support.

How to Complain at Nearest Outlet

1. Start by first locating a nearby KFC outlet through the official store locator.
2. On the landing page, you can either browse through the list of stores currently available or simply type in the name of the city or region in the given ‘Search’ box. Alternatively, you can also filter the results based on the different cities located in the UAE.
3. After you have found your preferred store, head over there and make your complaint to the head receptionist.
4. Based on the severity of your complaint, a solution will be provided on the spot, or you will be asked to wait for an official response from the company’s customer support.

Common Customer Grievances About KFC UAE

KFC has always been present in the retail food industry, and the same is shown in the experience they show when dealing with customers and providing them with satisfactory services. However, at the end of the day, it is a fast-food chain and ultimately suffers from the same fate as any other fast-food joint would face, such as inconsistent food quality, high prices, long wait times, and unresponsive staff.

One of many complaints that KFC UAE continues to receive is their unreliable online ordering system. Customers have expressed their frustration as to how most of the time their payments would be successful but their orders would not be placed, leading to more discomfort for the buyer. And sometimes, even the order number would not be generated, which, as a result, makes it difficult for the customers to properly register a complaint with the company’s customer care.

A similar instance is experienced when food is ordered online for in-person pickup, where customers are presented with inflated bill receipts during delivery, showcasing a stark contrast from what was quoted online.

Customers have also complained regarding orders not getting delivered but the online system showing that the same is delivered, leading to more disappointment and frustration, ultimately eroding the goodwill that the company had garnered over the years. And then there are obvious issues with the overall food quality and misleading discounts, where customers receive stale and tasteless food in return for offers that seem worthless for the end user, especially if the overall experience is below average.

The ideal way to recover from this mess for KFC UAE would be to listen to user feedback and act upon it, for which you need to take the proactive step and let your experience be known.